What is MSP decision intelligence?

MSP decision intelligence is the practice of using verified firmographic, operational, and behavioral data to determine which managed service providers (MSPs) are genuinely capable of deploying a vendor's product — as opposed to relying on purchased lists, intent signals, or analyst reports that reflect who exists, not who can execute.

What is Fox & Crow Instinct?

Fox & Crow Instinct is a decision intelligence platform that gives channel leaders the data and scoring models to identify which MSPs match their Ideal Channel Profile, can actually deploy their product, and represent real territory opportunity — not just a name on a list.

How is Instinct different from sales intelligence tools?

Sales intelligence tools tell you who exists. Analyst reports tell you what happened. Intent signals tell you who clicked something. None of them tell you which MSPs can actually deploy your product. Instinct is built specifically for the channel, scoring MSP deployment readiness rather than web activity.

Who is Instinct built for?

Instinct serves two audiences: (1) Vendors — channel chiefs, VP of Channel, field channel managers, and channel marketing leaders at technology vendors who sell through the MSP channel; and (2) MSPs — founders who want competitive intelligence about their local market, embedded inside the Fox & Crow MSP Sales Process.

How does Instinct help MSP founders?

Instinct gives MSP founders a real-time competitive intelligence view of their local market — showing every competitor within a 50-mile radius, who is active vs inactive, who is marketing vs invisible, and where positioning gaps exist. It is embedded inside the Fox & Crow MSP Sales Process (foxcrowgroup.com/solutions/how-it-works), a complete platform that includes an LMS, call judgement model, and preconfigured CRM. Instinct feeds market targeting, campaign planning, and sales execution directly inside that system.

What is the Fox & Crow MSP Sales Process?

The Fox & Crow MSP Sales Process is a complete sales infrastructure system for MSP founders. It includes an LMS with all sales education, a call judgement model, a preconfigured CRM, and all processes and documentation MSP founders need to stop being the salesperson and start being the owner. Instinct is natively embedded inside MSP Sales Process. Learn more at foxcrowgroup.com/solutions/how-it-works.

What is Ian Richardson presenting at CVxEXPO26?

Ian Richardson is presenting "The All-Talk, No-Action Gap in AI Marketing," a breakout session about the difference between claiming AI expertise and giving prospective buyers visible evidence of it.

Fox & Crow Instinct

Ian Richardson to Present at CVxEXPO26 | Instinct

Ian Richardson will present "The All-Talk, No-Action Gap in AI Marketing" at CVxEXPO26 in Glendale, Arizona, November 17–18, 2026.

The presentation is based on the Fox & Crow Instinct MSP AI Visibility Report and examines the gap between AI claims in MSP marketing and the evidence prospective buyers can find.

The breakout session is for MSP and channel leaders who want to evaluate whether their websites, content, positioning, and sales conversations provide credible proof of AI expertise.

CVxEXPO26 session at a glance

Speaker: Ian Richardson, CEO of Fox & Crow Group
Topic: The gap between AI marketing claims and visible execution
Audience: MSP and channel leaders responsible for growth and marketing
Dates: November 17–18, 2026
Location: Renaissance Phoenix Glendale Hotel & Conference Center, Glendale, Arizona

The research behind the session

The session is based on the Fox & Crow Instinct MSP AI Visibility Report. It asks what evidence a prospective buyer can find when an MSP claims AI expertise in its website, content, positioning, and sales conversations.

Ian Richardson's channel speaking experience

Ian is an accomplished keynote speaker who has shared insights with the MSP IT Channel for more than 16 years—first as an award-winning MSP owner, and now as a software owner and go-to-market expert.

Ian earned three ASCII Edge awards in 2025, including Best Strategic Takeaway and two Best Go-to-Market Strategy awards. Those presentations covered other topics; they were not earlier versions of the CVxEXPO26 session. Read the ChannelPro Network coverage and the Channel Vision Magazine agenda announcement.

A first presentation of dynamic Instinct data

CVxEXPO26 will be the first time Fox & Crow Group presents this proprietary Instinct dataset. The Instinct database is dynamic and its market data changes continuously, so the November presentation will use updated numbers current to the engagement.

Book Ian Richardson

To invite Ian to a podcast, webinar, conference, or live keynote, email Carrie Richardson.

See Ian at CVxEXPO26

CVxEXPO26 takes place November 17–18 at the Renaissance Phoenix Glendale Hotel & Conference Center in Glendale, Arizona.

Frequently asked questions

What is Ian Richardson presenting?

Ian is presenting "The All-Talk, No-Action Gap in AI Marketing," about the difference between claiming AI expertise and giving buyers visible evidence of it.

How can I book Ian Richardson to speak?

Email carrie@foxcrowgroup.com to discuss a podcast, webinar, conference, or live keynote.

Explore Fox & Crow Instinct

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