Instinct

Detection and confidence

Every number should come with its evidence.

Each fact on a company record carries a confidence level, the date we last checked it and a link to what we found.

Pick 50 MSPs you know well. Twenty minutes. No pitch deck.

Observed and estimated are kept separate.

The record tells you which is which.

Observed means we found evidence we can show you: a detected tool, job posting, review, location or filing.

Estimated means the value was calculated from other signals. Staff count, revenue ranges and endpoints under management can fall into this category.

How technology detection works.

Instinct detects technology from several kinds of evidence and weighs them differently.

Infrastructure evidence carries the most weight. Partner badges, vendor logos and published integrations are used alongside it, and count for less on their own, because a logo can reflect a relationship that has already ended.

Each detection carries its own confidence level so you can see how strong the evidence is.

Not detected does not mean not there.

If we find no evidence for a product in a category, the record says not detected.

Some products leave little or no observable trace. We do not turn missing evidence into a claim that the provider does not use them.

Coverage varies by product.

Some products and categories are easier to detect than others.

Bring us the vendors you care about and we’ll show you the coverage and confidence we have for them.

Estimates use your assumptions.

Instinct estimates staff count. The commercial assumptions that follow come from you.

You can supply inputs such as revenue per employee, seat price or expected share of revenue.

Instinct returns a range rather than presenting one estimate as fact. Implausible combinations are flagged.

How current the data is.

The full market is refreshed monthly.

Each field carries the date it was last checked, so you can see how current the evidence is.

What Instinct is built to tell you.

Instinct describes companies: how they are classified, the technology we detect, their operating maturity and what has changed.

It may include contact information that is already public, but it does not sell private email addresses, phone numbers or private decision-maker records.

Technology detection does not measure security posture. Finding a product tells you we found evidence of that technology. It does not tell you how securely the provider operates.

Confidence varies by field and category, so we show it with the individual result rather than reducing the entire product to one accuracy percentage.

How we define an MSP →

Test it on companies you know.

Pick 50 MSPs your team knows well and compare Instinct with what you already know about them.

Review the classification, maturity, detected technology, size and location together.

Where we match what you know, you’ll see it. Where we do not, you’ll see that too.

Start with 50 you already know.

Pick 50 MSPs your team knows well. We’ll run them through Instinct with you.

Twenty minutes. No pitch deck.