Look-alike accounts
You already know what a good account looks like.
The traits that make those accounts good rarely live in your CRM.
Send us the MSPs that buy well from you. Twenty minutes. No pitch deck.
Your best customers have more in common than headcount.
Your CRM can filter by industry, employee band and state. Those fields rarely explain why one MSP becomes a great customer and another does not.
The pattern may be in the services they sell, the technology they use, how they operate, the industries they serve or the strength of their local market.
Instinct looks for the traits your existing account data misses.
What resemblance is built from.
Send us a list of accounts. We find the traits they share, then look for the same pattern across the market.
- Classification — whether the company operates as an MSP, and what kind
- Services sold — managed services, co-managed IT, vCIO, help desk, cloud, backup and compliance
- Detected technology — tools in use, by category, including additions and removals
- Operating maturity — how the business presents and operates in market
- Size and shape — estimated headcount, locations and corporate relationships
- Verticals served — the industries the provider sells into
- Local market strength — economic conditions around the provider
You can also weight the match. If your best accounts share co-managed delivery and a particular RMM, we can prioritize those traits.
What comes back.
Companies that resemble the accounts you sent, with the evidence behind each match.
You can see what each company has in common with your customers before deciding whether it belongs in a territory or campaign.
Then narrow the results by geography, size or rep coverage.
Start with evidence from your own customers instead of another broad TAM list.
First, see what Instinct knows about your accounts.
Before matching anything, we show you which companies we recognize and how complete each record is.
That gives you a quick test against companies you already know before you use Instinct to find new ones.
Resemblance tells you fit. Timing comes separately.
A company can look like your best customers without being ready to buy this quarter.
Instinct tracks timing signals separately, including hiring, technology changes and new locations.
What changes first.
- Your best accounts become a usable pattern. See what they actually have in common.
- Prospecting starts with your own evidence. The model begins with customers that already buy well from you.
- Contact data gets used later. Instinct identifies the accounts worth pursuing before your contact platform finds the people inside them.
Start with 50 you already know.
Send the MSPs that buy well from you. We’ll show you what they have in common and find more companies that share those traits.
Twenty minutes. No pitch deck.