For channel teams
You have three thousand partners. How much do you actually know about them?
Most partner records do not tell you how a company is growing, what technology it uses, whether it can execute the next program, or where your coverage is thin.
Instinct gives you a current view of the companies behind your partner records.
Pick 50 partners you know well. Twenty minutes. No pitch deck.
Your CRM records the relationship.
It knows who signed the agreement, who owns the account and what they bought. Over time, it becomes a history of the relationship while the partner itself keeps changing.
Companies hire, shrink, open offices, change technology and build new capabilities. Instinct adds that current company intelligence to the partner data you already have.
Send us your partner list.
Instinct returns:
- Classification — MSP, managed services offered, technology or other
- Operating maturity — with the signals behind the score
- Detected technology — including whether your product appears in the stack
- Company size and locations
You can see what is actually inside the program before deciding where to invest.
See which partners deserve more attention.
Growth shows up in hiring, new locations and changes in the business. A partner that mattered three years ago may look very different today.
Operating maturity shows which partners are best equipped to execute a new program. Instead of launching to all three thousand, you can start with the companies most likely to make it work.
Technology data shows which partners use your product, which use a competing product, and where the stack has changed since you last looked.
Those signals can also show when a partner is losing momentum, giving your team a reason to review the account before the next renewal or business review.
Put MDF behind partners that can use it.
Marketing maturity is visible in a company’s website, publishing activity, search visibility and social presence.
Use those signals alongside your own partner data when allocating MDF. The partners most likely to turn the money into demand may not be the ones asking first.
See where you need more partners.
Your partner base sits inside a North American market of 19,896 MSPs.
Compare your coverage with MSP density by state or metro to see where the program is well represented and where mature MSPs remain outside it.
That gives recruitment a clear place to start.
What changes first.
- You know what is in the program. See how partners are classified, how mature they are, the technologies they use and where they operate.
- Tiering gets better inputs. Revenue still matters. Instinct adds current operating maturity and capability.
- Recruitment gets more precise. Find the markets where you are underrepresented and the MSPs there worth pursuing.
Start with 50 you already know.
Pick 50 partners your team knows well. We’ll run them through Instinct with you and show you where each one lands and why.
Twenty minutes. No pitch deck.